Advertising and commercials have come a long way. One of the things that has become noticeable is that companies are realizing that humor in advertising is key to catch the audiences attention. Sex sells, but so does humor.
Take this particular Budweiser commercial. The point of the clip is that a swear jar is something that can help control the use of foul language in the workplace, but in this case took a completely opposite turn. When the plan is to purchase beer for the entire office when the jar is full of money because of swearing, the employees decide to curse more to make more money. Who would have thought swearing could make you money or even save you money.
The great addition to this commercial is the twist and the use of humor. Every employee is on the plan. It's the Durkheimian view of solidarity and the power that has on control/power/authority. Did the plan fail? Doesn't seem like it....it brought everyone together...to drink beer and swear
Hell Yay!
The Link: Budweiser Swear Jar
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