This clip portrays every employees nightmare, the reply all email that was only supposed to be a reply to one person. Bridgestone Tire Company came up with this advertisement poking fun at the shame, embarrassment and fear that is instilled on us when this mistakes occurs. Once we press send, it's too late, and our freakout begins. The thoughts start circling on whether this mistake will get us fired, lose clients/coworkers/friends, ruin our reputation, etc. Overall, we just want to find every person that receives the message and stop them from reading the email before it's too late.
In Sally Hastings article "Embarrassing E-mails in Organizations," she studies how e-mail is one medium of communication through which people engage in organizational communication and experience the emotion of embarrassment. She provides the framework of "Facework" following Goffman's notion of "face". According to Goffman, 'face' describes it as both an individual and an interactional accomplishment as the individual exerts efforts to maintain a particular image, but that the image is grounded in 'approved social attributes. Hastings 'Facework' is where the employee seeks to maintain a professional image and to the organization in general and there are two faces (positive and negative). As an employee we try to 'keep face' by portraying an image that fits the character of the perfect employee to that organization. One little slip up like a reply all email which was only supposed to be seen by one set of eyes can ruin that employee's 'face.'
I wonder if the digi-age has led to a over-abundance in casual mistakes such as the reply all due to our over dependence on the hopes that the machines will catch our mistakes? Or is this just a laziness that we have allowed to happen in not checking our work?
ReplyDeleteI think your dead on. I think we've become both lazy and think the computer will catch the mistakes. I can personally admit that spell check is my hero.
DeleteI wonder if we should add another 'self' to our sociological self- such as our digital self--
ReplyDeleteAgreed. Never even crossed my mind, but it makes sense in our modern society.
DeleteKim - I love your interest in humor and the way you connect it to sociology. Keep up the great work!
ReplyDelete